Why User Experience Matters to Marketing
User experience, also known as UX, is made up of many moving parts that allow it to positively impact how users feel when they visit your website.
Without a positive user experience, your marketing tactics can be affected, so it’s important to understand what exactly makes for a great UX design.
In this post, we’ll look at the various elements that great UX includes and how UX impacts your marketing goals and strategies.
UX is about more than the design and colors of your site.
Positive UX incorporates many factors, including value, usability, functionality, adaptability, navigation, and design. Each of these elements contributes to how functional your website is to users.
Value is determined based on whether or not potential buyers can easily see the benefit of your products or services. Your website design should clearly communicate the value of what you offer to visitors on your site.
Usability refers to the structure of your site and how responsive it is. Your site should be designed in a way that addresses your customer’s needs before they even realize they have them.
Functionality is a large part of UX because it ensures everything on your site makes sense. A potential customer should never have to ask themselves what the purpose of something on your site is.
Because we live in a world where people are constantly using their phones and tablets, adaptability of your site to any device is significantly important. The content on your site and its performance quality should be consistent whether the information is accessed from a desktop, iPad, or smartphone.
Navigation is about creating a layout that minimizes the number of clicks it takes for people to find things on your site. Users should not have to click more than two or three places to get to what they’re searching for.
The design of your site should draw visitors in without distracting them from your content. The goal is to grab their attention by creating an aesthetically pleasing design, without making them forget why they came to your site in the first place.
Your ROI increases significantly when you invest in a strong, worthwhile UX strategy.
So, if good UX increases your sales, what does UX mean for bounce rates?
Does UX affect the bounce rate on your site?
You bet it does.
UX done well can decrease bounce rates significantly for your website! The numbers speak for themselves:
Throw a few colors you think are nice on your site and you’re good to go, right?
The design of your site should be well-thought out and researched to see what people respond positively to. Design goes along way; just let these statistics sink in:
People are constantly on their phones. Which means it’s a high possibility when they access your site, it will be from their phone.
Not having your site optimized for mobile may seem like no big deal, but the reality is it can make a huge difference. When a site isn’t mobile-friendly images become distorted or don’t appear, text is either too small to read or doesn’t fit on the screen, and information becomes difficult to find.
Optimizing your site for mobile matters because:
In order to market your business successfully and accomplish your goals, user experience is a major part of the equation.
If you found this infographic helpful or have any UX tips of your own, let us know!
Don’t forget to share this infographic and remember to consider the various elements of UX when building your site!