How To Build A Real-Time Multiplayer Virtual Reality Game (Part 1)

How To Build A Real-Time Multiplayer Virtual Reality Game (Part 1)

How To Build A Real-Time Multiplayer Virtual Reality Game (Part 1)

Alvin Wan

In this tutorial series, we will build a web-based multiplayer virtual reality game in which players will need to collaborate to solve a puzzle. We will use A-Frame for VR modeling, MirrorVR for cross-device real-time synchronization, and A-Frame Low Poly for low-poly aesthetics. At the end of this tutorial, you will have a fully functioning demo online that anyone can play.

Each pair of players is given a ring of orbs. The goal is to “turn on” all orbs, where an orb is “on” if it’s elevated and bright. An orb is “off” if it’s lower and dim. However, certain “dominant” orbs affect their neighbors: if it switches state, its neighbors also switch state. Only player 2 can control the dominant orbs while only player 1 can control non-dominant orbs. This forces both players to collaborate to solve the puzzle. In this first part of the tutorial, we will build the environment and add the design elements for our VR game.

The seven steps in this tutorial are grouped into three sections:

  1. Setting Up The Scene (Steps 1–2)
  2. Creating The Orbs (Steps 3–5)
  3. Making The Orbs Interactive (Steps 6–7)

This first part will conclude with a clickable orb that turns on and off (as pictured below). You will use A-Frame VR and several A-Frame extensions.

(Large preview)

Setting Up The Scene

1. Let’s Go With A Basic Scene

To get started, let’s take a look at how we can set up a simple scene with a ground:

Creating a simple scene
Creating a simple scene (Large preview)

The first three instructions below are excerpted from my previous article. You will start by setting up a website with a single static HTML page. This allows you to code from your desktop and automatically deploy to the web. The deployed website can then be loaded on your mobile phone and placed inside a VR headset. Alternatively, the deployed website can be loaded by a standalone VR headset.

Get started by navigating to Then, do the following:

  1. Click on “New Project” in the top right,
  2. Click on “hello-webpage” in the drop-down,
  3. Next, click on index.html in the left sidebar. We will refer to this as your “editor”.

You should now see the following Glitch screen with a default HTML file.

Glitch project: the index.html file
Glitch project: the index.html file (Large preview)

As with the linked tutorial above, start by deleting all existing code in the current index.html file. Then, type in the following for a basic webVR project, using A-Frame VR. This creates an empty scene by using A-Frame’s default lighting and camera.

<!DOCTYPE html>
<html> <head> <title>Lightful</title> </head> <body> <a-scene> </a-scene> </body>

Raise the camera to standing height. Per A-Frame VR recommendations (Github issue), wrap the camera with a new entity and move the parent entity instead of the camera directly. Between your a-scene tags on lines 8 and 9, add the following.

<!-- Camera! -->
<a-entity id="rig" position="0 3 0"> <a-camera wasd-controls look-controls></a-camera>

Next, add a large box to denote the ground, using a-box. Place this directly beneath your camera from the previous instruction.

<!-- Action! -->
<a-box shadow width="75" height="0.1" depth="75" position="0 -1 0" color="#222"></a-box>

Your index.html file should now match the following exactly. You can find the full source code here, on Github.

<html> <head> <title>Lightful</title> </head> <body> <a-scene> <!-- Camera! --> <a-entity id="rig" position="0 3 0"> <a-camera wasd-controls look-controls></a-camera> </a-entity> <!-- Action! --> <a-box shadow width="75" height="0.1" depth="75" position="0 -1 0" color="#222"></a-box> </a-scene> </body>

This concludes setup. Next, we will customize lighting for a more mysterious atmosphere.

2. Add Atmosphere

In this step, we will set up the fog and custom lighting.

A preview of a simple scene with a dark mood
A preview of a simple scene with a dark mood (Large preview)

Add a fog, which will obscure objects far away for us. Modify the a-scene tag on line 8. Here, we will add a dark fog that quickly obscures the edges of the ground, giving the effect of a distant horizon.

<a-scene fog="type: linear; color: #111; near:10; far:15"></a-scene>

The dark gray #111 fades in linearly from a distance of 10 to a distance of 15. All objects more than 15 units away are completely obscured, and all objects fewer than 10 units away are completely visible. Any object in between is partially obscured.

Add one ambient light to lighten in-game objects and one-directional light to accentuate reflective surfaces you will add later. Place this directly after the a-scene tag you modified in the previous instruction.

<!-- Lights! -->
<a-light type="directional" castshadow="true" intensity="0.5" color="#FFF" position="2 5 0"></a-light>
<a-light intensity="0.1" type="ambient" position="1 1 1" color="#FFF"></a-light>

Directly beneath the lights in the previous instruction, add a dark sky. Notice the dark gray #111 matches that of the distant fog.

<a-sky color="#111"></a-sky>

This concludes basic modifications to the mood and more broadly, scene setup. Check that your code matches the source code for Step 2 on Github, exactly. Next, we will add a low-poly orb and begin customizing the orb’s aesthetics.

Creating The Orbs

3. Create A Low-Poly Orb

In this step, we will create a rotating, reflective orb as pictured below. The orb is composed of two stylized low-poly spheres with a few tricks to suggest reflective material.

Rotating, reflective orb
(Large preview)

Start by importing the low-poly library in your head tag. Insert the following between lines 4 and 5.

Create a carousel, wrapper, and orb container. The carousel will contain multiple orbs, the wrapper will allow us to rotate all orbs around a center axis without rotating each orb individually, and the container will — as the name suggests — contain all orb components.

<a-entity id="carousel"> <a-entity rotation="0 90 0" id="template" class="wrapper" position="0 0 0"> <a-entity id="container-orb0" class="container" position="8 3 0" scale="1 1 1"> <!-- place orb here --> </a-entity> </a-entity>

Inside the orb container, add the orb itself: one sphere is slightly translucent and offset, and the other is completely solid. The two combined mimic reflective surfaces.

<a-entity class="orb" id="orb0" data-id="0"> <lp-sphere seed="0" shadow max-amplitude="1 1 1" position="-0.5 0 -0.5"></lp-sphere> <lp-sphere seed="0" shadow max-amplitude="1 1 1" rotation="0 45 45" opacity="0.5" position="-0.5 0 -0.5"></lp-sphere>

Finally, rotate the sphere indefinitely by adding the following a-animation tag immediately after the lp-sphere inside the .orb entity in the last instruction.

<a-animation attribute="rotation" repeat="indefinite" from="0 0 0" to="0 360 0" dur="5000"></a-animation>

Your source code for the orb wrappers and the orb itself should match the following exactly.

<a-entity id="carousel"> <a-entity rotation="0 90 0" id="template" class="wrapper" position="0 0 0"> <a-entity id="container-orb0" class="container" position="8 3 0" scale="1 1 1"> <a-entity class="orb" id="orb0" data-id="0"> <lp-sphere seed="0" shadow max-amplitude="1 1 1" position="-0.5 0 -0.5"></lp-sphere> <lp-sphere seed="0" shadow max-amplitude="1 1 1" rotation="0 45 45" opacity="0.5" position="-0.5 0 -0.5"></lp-sphere> <a-animation attribute="rotation" repeat="indefinite" from="0 0 0" to="0 360 0" dur="5000"></a-animation> </a-entity> </a-entity> </a-entity>

Check that your source code matches the full source code for step 3 on Github. Your preview should now match the following.

Rotating, reflective orb
(Large preview)

Next, we will add more lighting to the orb for a golden hue.

4. Light Up The Orb

In this step, we will add two lights, one colored and one white. This produces the following effect.

Orb lit with point lights
(Large preview)

Start by adding the white light to illuminate the object from below. We will use a point light. Directly before #orb0 but within #container-orb0, add the following offset point light.

<a-entity position="-2 -1 0"> <a-light distance="8" type="point" color="#FFF" intensity="0.8"></a-light>

In your preview, you will see the following.

Orb lit with white point light
(Large preview)

By default, lights do not decay with distance. By adding distance="8", we ensure that the light fully decays with a distance of 8 units, to prevent the point light from illuminating the entire scene. Next, add the golden light. Add the following directly above the last light.

<a-light class="light-orb" id="light-orb0" distance="8" type="point" color="#f90" intensity="1"></a-light>

Check that your code matches the source code for step 4 exactly. Your preview will now match the following.

Orb lit with point lights
(Large preview)

Next, you will make your final aesthetic modification to the orb and add rotating rings.

5. Add Rings

In this step, you will produce the final orb, as pictured below.

Golden orb with multiple rings
(Large preview)

Add a ring in #container-orb0 directly before #orb0.

<a-ring color="#fff" material="side:double" position="0 0.5 0" radius-inner="1.9" radius-outer="2" opacity="0.25"></a-ring>

Notice the ring itself does not contain color, as the color will be imbued by the point light in the previous step. Furthermore, the material="side:double" is important as, without it, the ring’s backside would not be rendered; this means the ring would disappear for half of its rotation.

However, the preview with only the above code will not look any different. This is because the ring is currently perpendicular to the screen. Thus, only the ring’s “side” (which has 0 thickness) is visible. Place the following animation in between the a-ring tags in the previous instruction.

<a-animation attribute="rotation" easing="linear" repeat="indefinite" from="0 0 0" to="0 360 0" dur="8000"></a-animation>

Your preview should now match the following:

Golden orb with ring
(Large preview)

Create a variable number of rings with different rotation axes, speeds, and sizes. You can use the following example rings. Any new rings should be placed underneath the last a-ring.

<a-ring color="#fff" material="side:double" position="0 0.5 0" radius-inner="2.4" radius-outer="2.5" opacity="0.25"> <a-animation attribute="rotation" easing="linear" repeat="indefinite" from="0 45 0" to="360 45 0" dur="8000"></a-animation>
<a-ring color="#fff" material="side:double" position="0 0.5 0" radius-inner="1.4" radius-outer="1.5" opacity="0.25"> <a-animation attribute="rotation" easing="linear" repeat="indefinite" from="0 -60 0" to="-360 -60 0" dur="3000"></a-animation>

Your preview will now match the following.

Golden orb with multiple rings
(Large preview)

Check that your code matches the source code for step 5 on Github. This concludes decor for the orb. With the orb finished, we will next add interactivity to the orb. In the next step, we will specifically add a visible cursor with a clicking animation when pointed at clickable objects.

Making The Orbs Interactive

6. Add A Cursor

In this step, we will add a white cursor that can trigger clickable objects. The cursor is pictured below.

clicking on orb
(Large preview)

In your a-camera tag, add the following entity. The fuse attribute allows this entity the ability to trigger click events. The raycaster attribute determines how often and how far to check for clickable objects. The objects attribute accepts a selector to determine which entities are clickable. In this case, all objects of class clickable are clickable.

<a-entity cursor="fuse: true; fuseTimeout: 250" position="0 0 -1" geometry="primitive: ring; radiusInner: 0.03; radiusOuter: 0.04" material="color: white; shader: flat; opacity: 0.5" scale="0.5 0.5 0.5" raycaster="far: 20; interval: 1000; objects: .clickable"> <!-- Place cursor animation here -->

Next, add cursor animation and an extra ring for aesthetics. Place the following inside the entity cursor object above. This adds animation to the cursor object so that clicks are visible.

<a-circle radius="0.01" color="#FFF" opacity="0.5" material="shader: flat"></a-circle>
<a-animation begin="fusing" easing="ease-in" attribute="scale" fill="backwards" from="1 1 1" to="0.2 0.2 0.2" dur="250"></a-animation>

Next, add the clickable class to the #orb0 to match the following.

<a-entity class="orb clickable" id="orb0" data-id="0">

Check that your code matches the source code for Step 6 on Github. In your preview, drag your cursor off of them onto the orb to see the click animation in action. This is pictured below.

clicking on orb
(Large preview)

Note the clickable attribute was added to the orb itself and not the orb container. This is to prevent the rings from becoming clickable objects. This way, the user must click on the spheres that make up the orb itself.

In our final step for this part, you will add animation to control the on and off states for the orb.

7. Add Orb States

In this step, you will animate the orb in and out of an off state on click. This is pictured below.

Interactive orb responding to clicks
(Large preview)

To start, you will shrink and lower the orb to the ground. Add a-animation tags to the #container-orb0 right after #orb0. Both animations are triggered by a click and share the same easing function ease-elastic for a slight bounce.

<a-animation class="animation-scale" easing="ease-elastic" begin="click" attribute="scale" from="0.5 0.5 0.5" to="1 1 1" direction="alternate" dur="2000"></a-animation>
<a-animation class="animation-position" easing="ease-elastic" begin="click" attribute="position" from="8 0.5 0" to="8 3 0" direction="alternate" dur="2000"></a-animation>

To further emphasize the off state, we will remove the golden point light when the orb is off. However, the orb’s lights are placed outside of the orb object. Thus, the click event is not passed to the lights when the orb is clicked. To circumvent this issue, we will use some light Javascript to pass the click event to the light. Place the following animation tag in #light-orb0. The light is triggered by a custom switch event.

<a-animation class="animation-intensity" begin="switch" attribute="intensity" from="0" to="1" direction="alternate"></a-animation>

Next, add the following click event listener to the #container-orb0. This will relay the clicks to the orb lights.

<a-entity id="container-orb0" ... onclick="document.querySelector('#light-orb0').emit('switch');">

Check that your code matches the source code for Step 7 on Github. Finally, pull up your preview, and move the cursor on and off the orb to toggle between off and on states. This is pictured below.

Interactive orb responding to clicks
(Large preview)

This concludes the orb’s interactivity. The player can now turn orbs on and off at will, with self-explanatory on and off states.


In this tutorial, you built a simple orb with on and off states, which can be toggled by a VR-headset-friendly cursor click. With a number of different lighting techniques and animations, you were able to distinguish between the two states. This concludes the virtual reality design elements for the orbs. In the next part of the tutorial, we will populate the orbs dynamically, add game mechanics, and set up a communication protocol between a pair of players.

Smashing Editorial (rb, dm, il)
Pitching Your Writing To Publications

Pitching Your Writing To Publications

Pitching Your Writing To Publications

Rachel Andrew

Recently, I had a chat with Chris Coyier and Dave Rupert over on the Shoptalk Podcast about writing for publications such as Smashing Magazine and CSS-Tricks. One of the things we talked about was submitting ideas to publications — something that can feel quite daunting even as an experienced writer.

In this article, I’m going to go through the process for pitching, heavily based on my own experience as a writer and as Editor in Chief of Smashing. However, I’ve also taken a look at the guidelines for other publications in order to help you find the right places to pitch your article ideas.

Do Your Research

Read existing articles on the site that you would like to write for. Who do they seem to be aimed at? What tone of voice do the writers take? Does the publication tend to publish news pieces, opinion, or how-to tutorials? Check to see if there are already other pieces which are on the same subject as your idea, i.e. will your piece add to the conversation already started by those articles? If you can show that you are aware of existing content on a particular subject, and explain how you will reference it or add to that information, the editor will know you have done some research.

Research more widely; are there already good pieces on the subject that an editor will consider your piece to be a repeat of? There is always space for a new take on an issue, but in general, publications want fresh material. You should be ready to explain how your piece will reference this earlier work and build upon it, or introduce the subject to a new audience.

A good example from our own archives is the piece, “Replacing jQuery With Vue.js”. There are a lot of introductions to Vue.js, however, this piece was squarely aimed at the web developer who knows jQuery. It introduced the subject in a familiar way specifically for the target audience.

Find The Submission Guide

The next thing to do is to find the submission information on the site you want to write for. Most publications will have information about who to contact and what information to include. From my point of view, simply following that information and demonstrating you have done some research puts you pretty high up the queue to be taken seriously. At Smashing Magazine, we have a link to the guide to writing for us right there on the contact form. I’d estimate that only 20% of people read and follow those instructions.

Screenshot of the Smashing Contact Form
The link to our submission guide on our Contact Us page.

When you submit your idea, it is up to you to sell it to the publication. Why should I run with your idea over the many others that will show up today? Spending time over your submissions will make a huge difference in how many pieces you have accepted.

Different publications have different requirements. At Smashing Magazine, we ask you to send an outline first, along with some information about you so that we can understand your expertise in the subject matter. We’re very keen to feature new voices, and so we’ll accept pieces from writers who haven’t got a huge string of writing credentials.

The information we request helps us to decide if you are likely to be able to deliver a coherent piece. As our articles are technical in nature (often tutorials), I find that an outline is the best way to quickly see the shape of the proposal and the scope it will cover. A good outline will include the main headings or sections of the article, along with an explanation of what will be taught in that section.

For many other publications, a common request is for you to send a pitch for the article. This would typically be a couple of paragraphs explaining the direction your piece will take. Once again, check the submission guide for any specific details that publication is interested to see.

The Verge has an excellent submission guide which explains exactly what they want to see in a pitch:

“A good pitch contains a story, a narrative backbone. Pitches should clearly and concisely convey the story you plan to write and why it matters. The best pitches display promising pre-reporting and deep knowledge of the topic as well as a sense of the angle or insight you plan to pursue. If your story depends on access to a person or company, you should say whether you have obtained it already (and if not, what your prospects are). Pitches should also be written in the style you expect to write the story.”

— “How To Pitch The Verge,” The Verge

A List Apart explains what they will accept in their contribution page:

“… a rough draft, a partial draft, or a short pitch (a paragraph or two summarizing your argument and why it matters to our readers) paired with an outline. The more complete your submission is, the better feedback we can give you.”

— “Write For Us,” A List Apart

The Slate has a list of Do’s and Don’ts for pitching:

“Do distill your idea into a pitch, even if you have a full draft already written. If you happen to have a draft ready, feel free to attach it, but please make sure you still include a full pitch describing the piece in the body of the email.”

— “How To Pitch Slate,” The Slate

Including your pitch or outline in the body of the email is a common theme of pitch guidelines. Remember that your aim is to make it as easy as possible for the editor to think, “that looks interesting”.

Include A Short Biography

The editor doesn’t need your life story, however, a couple of sentences about you is helpful. This is especially useful if you are a newer writer who has subject matter expertise but fewer writing credentials. If you are proposing an article to me about moving a site from WordPress to Gatsby, and tell me that the article is based on your experience of doing this on a large site, that is more interesting to me than a more experienced writer who has just thought it would be a good topic to write about.

If you do have writing credits, a few relevant links are more helpful than a link to your entire portfolio.

When You Can’t Find A Submission Guide

Some publications will publish an email address or contact form for submissions, but have no obvious guide. In that case, assume that a short pitch as described above is appropriate. Include the pitch in the body of the email rather than an attachment, and make sure you include contact details in addition to your email address.

If you can’t find any information about submitting, then check to see if the publication is actually accepting external posts. Are all the articles written by staff? If unsure, then get in touch via a published contact method and ask if they accept pitches.

I’ve Already Written My Article, Why Should I Send An Outline Or Pitch?

We ask for an outline for a few reasons. Firstly, we’re a very small team. Each proposal is assessed by me, and I don’t have time in the day to read numerous 3000-word first draft proposals. In addition, we often have around 100 articles in the writing process at any one time. It’s quite likely that two authors will want to write on the same subject.

On receiving an outline, if it is going in a similar direction to something we already have in the pipeline, I can often spot something that would add to — rather than repeat — the other piece. We can then guide you towards that direction, and be able to accept the proposal where a completed piece may have been rejected as too similar.

If you are a new writer, the ability to structure an outline tells me a lot about your ability to deliver us something useful. We are going to spend time and energy working with you on your article, and I want to know it will be worthwhile for all of us.

If you are an experienced writer, the fact that you have read and worked with our guidelines tells me a lot about you as a professional. Are you going to be difficult for our editorial team to work with and refuse to make requested changes? Or are you keen to work with us to shape a piece that will be most useful and practical for the audience?

In The Verge submission guide included above, they ask you to “clearly and concisely” convey the story you plan to write. Your pitch shouldn’t be an article with bits removed or about the first two paragraphs. It’s literally a sales pitch for your proposed article; your job is to make the editor excited to read your full proposal! Some publications — in particular those that publish timely pieces on news topics — will ask you to attach your draft along with the pitch, however, you still need to get the editor to think it is worth opening that document.

Promoting Yourself Or Your Business

In many guides to self-promotion or bootstrapping the promotion of a startup, writing guest posts is something that will often be suggested. Be aware that the majority of publications are not going to publish an advert and pay you for the privilege.

Writing an article that refers to your product may be appropriate, as most of our expertise comes from doing the job that we do. It is worth being upfront when proposing a piece that would need to mention your product or the product of the company you work for. Explain how your idea will not be an advert for the company and that the product will only be mentioned in the context of the experience gained in your work.

Some publications will accept a trade of an article for some promotion. CSS-Tricks is one such publication, and describes what they are looking for as follows:

“The article is intended to promote something. In that case, no money changes hands. In this scenario, your pitch must be different from a sponsored post in that you aren’t just straight up pitching your product or service and that you’re writing a useful article about the web; it just so happens to be something that the promotion you’ll get from this article is valuable to you.”

— “Guest Posting,” CSS-Tricks

Writing for a popular publication will give you a byline, i.e. your credit as an author. That will generally give you at least one link to your own site. Writing well-received articles can be a way to build up your reputation and even introduce people to your products and services, but if you try and slide an advert in as an article, you can be sure that editors are very well used to spotting that!

Pitching The Same Idea To Multiple Publications

For time-sensitive pieces, you might be keen to spread the net. In that case, you should make publications aware of submitting that you have submitted it elsewhere. Otherwise, it is generally good practice to wait for a response before offering the piece to another publication. The Slate writes,

“Do be mindful if you pitch your idea to multiple publications. We try to reply to everyone in a timely manner, typically within one to two days. As a general rule, and if the story isn’t too timely, it’s best to wait that amount of time before sharing the pitch with another publication. If you do decide to cast a wide net, it’s always helpful to let us know ahead of time so we can respond accordingly.”

— “How To Pitch Slate,” The Slate

If Your Pitch Is Rejected

You will have ideas rejected. Sometimes, the editor will let you know why, but most often you’ll get a quick no, thanks. Try not to take these to heart; there are many reasons why the piece might be rejected that have nothing to do with the article idea or the quality of your proposal.

The main reasons I reject pitches are as follows:

  1. Obvious Spam
    This is the easy one. People wanting to publish a “guest post” on vague subjects, and people wanting “do-follow links”. We don’t tend to reply to these as they are essentially spam.
  2. No Attempt At A Serious Outline
    I can’t tell anything about an idea from two sentences or three bullet points, and if the author can’t spend the time to write an outline, I don’t think I want to have a team member working with them.
  3. Not A Good Topic For Us
    There are some outlines that I can’t ever see being a great fit for our readers.
  4. An Attempt To Hide An Advert
    In this case, I’ll suggest that you talk to our advertising team!
  5. Difficult To Work With
    Last but not least, authors who have behaved so badly during the pitch process that I can’t bring myself to inflict them on anyone else. Don’t be that person!

If I have a decent outline on a relevant subject in front of me, then one of two things are going to happen: I’ll accept the outline and get the author into the writing process or I’ll reply to the author because there is some reason why we can’t accept the outline as it is. That will usually be because the target audience or tone is wrong, or we already have a very similar piece in development.

Quite often in these scenarios, I will suggest changes or a different approach. Many of those initial soft rejections become an accepted idea, or the author comes back with a different idea that does indeed work.

Ultimately, those of us who need to fill a publication with content really want you to bring us good ideas. To open my inbox and find interesting pitches for Smashing is a genuine highlight of my day. So please do write for us.

Things To Do

  • Research the publication, and the type of articles they publish;
  • Read their submissions guide, and follow it;
  • Be upfront if you have sent the pitch to other publications;
  • Include a couple of sentences about you, and why you are the person to write the article. Link to some other relevant writing if you have it;
  • Be polite and friendly, but concise.

Things To Avoid

  • Sending a complete draft along with the words, “How do I publish this on your site?”;
  • Sending things in a format other than suggested in the submissions guide;
  • Pitching a piece that is already published somewhere else;
  • Pitching a hidden advert for your product or services;
  • Following up aggressively, or sending the pitch to multiple editors, Facebook messenger, and Twitter, in an attempt to get noticed. We publish a pitch contact, because we want pitches. It might take a day or two to follow up though!

More Pitching Tips

Smashing Editorial (il)
20 Freshest Web Designs, August 2019

This month we leap back to the culture of America circa 1969, dive into the oceans with whales, discover multiple approaches to pitching a design agency, get invited to festivals, and shop online the right way. Enjoy!


Kilotype’s awesome new site shows off its variable fonts with a clever mouse-track — move your cursor around the screen vertically and horizontally to see the full range of each family’s weight and italic.

Once Upon a Time in Hollywood

The latest film from Tarantino is steeped in the culture of 1969, from the moon landing to Woodstock. This amazing promo-site does an incredible job of transporting you to a different era.

Wade and Leta

Wade and Leta are a partnership of talented art directors, whose offbeat sense of the absurd leads to some truly original and inspiring work. The homepage videos range from hilarious to bizarre.


If there’s one place I’d like to be right now, it’s floating around the coast of Menorca on beautiful traditional fishing boat, and that’s all thanks to this inspiring site for Balearic boat hire.

The Believer Magazine

The site for The Believer Magazine is charmingly counter-culture, with deceptively sophisticated typography and New Yorker-quality illustration. Exactly what you’d expect from a modern culture publication.

Cher Ami

Cher Ami’s site features plenty of engaging work, but it’s the little details that make this site special, like the way the menu flies out not-quite-square, and the hyperspace-style transitions.

Good Day

Good Day sells CBD-infused beverages from a tastefully minimal site. At roughly $6/drink, it’s not cheap, and this sophisticated site is ideal for positioning the company in the luxury consumables market.


Dice is a German music and arts festival. Its site features some incredible, generated organic shapes, with animated gradients to match, and the seamless eternal scroll is a delight.

Flatiron Collective

The Flatiron Collective site opens with animated illustration. It’s an eye-catching pitch for business, far into left-field from the usual agency promotional site, and doesn’t even showcase previous work.

Save Whales

Whales are among the most intelligent, graceful, and magical creatures in the world. This inspiring site features extraordinary photography and facts about the magnificent creatures.


InDnegev is an Israeli music festival with a psychedelic animated site. The site features bold color choices, subtle animation, and two people riding a giant fox made out of stars, because why not.

Gucci Marmont

One of the big trends in online shopping is 3D, and Gucci’s Marmont collection jumps on this trend with a 17th-century inspired art exhibition featuring its latest purses. Scroll to browse.


Oust is a leading creative agency with tons of amazing work. Instead of pressing its portfolio, Oust’s site shows off the energy and ambition of the company’s professional culture.


Gantri designs better lights, and its site is a glorious collection of careful ecommerce best practices and stellar product photography. This is exactly how you should sell products online.


Look Deeper is an eye health campaign from Australia that wants to educate you about the dangers your eyes face, with an impactful infographic style site highlighting the various threats to your eyesight.

Ada Sokół

Ada Sokół’s portfolio is designed to focus entirely on her unique brand of futuristic, 3D artwork. Alongside commercial work you’ll also find some exceptional personal work.


Embracing the www-ness of using three letters, where one would be too real-world, is Stuuudio, a design agency with a nice line in blobby-animated transitions. It’s a good take on the classic agency site.

Ocean Vagabond

Ocean Vagabond is a watersports company in Morocco. Its homepage features some small-scale video, but navigate to one of the location pages for inspiring video and typography interaction.


Festival is a vibrant and engaging one-pager for the Camberwell College of Art undergraduate degree show. With light-hearted typography and interactive confetti, it’s a great online invitation.

Neutral Works

Neutral Works is another design agency with a penchant for interesting, liquid-style transitions. Based in Japan, it’s fascinating to see the different approach to familiar products in a foreign culture.

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Popular Design News of the Week: August 12, 2019 – August 18, 2019

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. 

The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past week.

Note that this is only a very small selection of the links that were posted, so don’t miss out and subscribe to our newsletter and follow the site daily for all the news.

Image Optimization for the Web (2019 Guide)




Do Creatives Still Need Personal Websites?


Noted: New Logo for Lotus


How to Choose the Right Font for your Website


Adobe’s Next Big Bets are on AR and Mixed Reality Software


4 Rules for Intuitive UX


This YouTuber Redesigned the Logos of Starbucks, Coffee Bean, and Folgers-and They’re Brilliant


Beautiful Examples of Anime UI


Adobe Fresco: A Free App for the iPad Made to Beat Procreate


The Real Reason Snap Changed its Logo


5 Sneaky Typography Errors to Avoid


Uber Design Platform


WeWork Isn’t a Tech Company; It’s a Soap Opera


How Tinder Design Hooks You up


Here’s How Google’s New Keyword Selection Preferences Work


The Evolution of Visual Design and Tech’s Designer Renaissance


50+ Best Free Fonts for Minimal Design


Dieter Rams Designed One of Gillette’s Most Successful Razors


Three Years of Misery Inside Google, the Happiest Company in Tech


Designer Vs Corporation


Superposition: Use the Design System You Already Have


Finding Brand True North


The Four Critical Factors to Planning a Successful Project


UX Can’t Be Defined by One Set of “Rules”


Want more? No problem! Keep track of top design news from around the web with Webdesigner News.

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Monthly Web Development Update 8/2019: Strong Teams And Ethical Data Sensemaking

Monthly Web Development Update 8/2019: Strong Teams And Ethical Data Sensemaking

Monthly Web Development Update 8/2019: Strong Teams And Ethical Data Sensemaking

Anselm Hannemann

What’s more powerful than a star who knows everything? Well, a team not made of stars but of people who love what they do, stand behind their company’s vision and can work together, support each other. Like a galaxy made of stars — where not every star shines and also doesn’t need to. Everyone has their place, their own strength, their own weakness. Teams don’t consist only of stars, they consist of people, and the most important thing is that the work and life culture is great. So don’t do a moonshot if you’re hiring someone but try to look for someone who fits into your team and encourages, supports your team’s values and members.

In terms of your own life, take some time today to take a deep breath and recall what happened this week. Go through it day by day and appreciate the actions, the negative ones as well as the positive ones. Accept that negative things happen in our lives as well, otherwise we wouldn’t be able to feel good either. It’s a helpful exercise to balance your life, to have a way of invalidating the feeling of “I did nothing this week” or “I was quite unproductive.” It makes you understand why you might not have worked as much as you’re used to — but it feels fine because there’s a reason for it.


  • Three weeks ago we officially exhausted the Earth’s natural resources for the year — with four months left in 2019. Earth Overshoot Day is a good indicator of where we’re currently at in the fight against climate change and it’s a great initiative by people who try to give helpful advice on how we can move that date so one day in the (hopefully) near future we’ll reach overshoot day not before the end of the year or even in a new year.
  • Chrome 76 brings the prefers-color-scheme media query (e.g. for dark mode support) and multiple simplifications for PWA installation.



Web Performance

  • Some experiments sound silly but in reality, they’re not: Chris Ashton used the web for a day on a 50MB budget. In Zimbabwe, for example, where 1 GB costs an average of $75.20, ranging from $12.50 to $138.46, 50MB is incredibly expensive. So reducing your app bundle size, image size, and website cost are directly related to how happy your users are when they browse your site or use your service. If it costs them $3.76 (50MB) to access your new sports shoe teaser page, it’s unlikely that they will buy or recommend it.
  • BBC’s Toby Cox shares how they ditched iframes in favor of ShadowDOM to improve their site performance significantly. This is a good piece explaining the advantages and drawbacks of iframes and why adopting ShadowDOM takes time and still feels uncomfortable for most of us.
  • Craig Mod shares why people prefer to choose (and pay for) fast software. People are grateful for it and are easily annoyed if the app takes too much time to start or shows a laggy user interface.
  • Harry Roberts explains the details of the “time to first byte” metric and why it matters.



  • With Chrome 76 we get the loading attribute which allows for native lazy loading of images just with HTML. It’s great to have a handy article that explains how to use, debug, and test it on your website today.
Lazy loading images of cats
No more custom lazy-loading code or a separate JavaScript library needed: Chrome 76 comes with native lazy loading built in. (Image credit)



  • Here’s a technical analysis of the Capital One hack. A good read for anyone who uses Cloud providers like AWS for their systems because it all comes down to configuring accounts correctly to prevent hackers from gaining access due to a misconfigured cloud service user role.


Work & Life

  • For a long time I believed that a strong team is made of stars — extraordinary world-class individuals who can generate and execute ideas at a level no one else can. These days, I feel that a strong team is the one that feels more like a close family than a constellation of stars. A family where everybody has a sense of predictability, trust and respect for each other. A family which deeply embodies the values the company carries and reflects these values throughout their work. But also a family where everybody feels genuinely valued, happy and ignited to create,” said Vitaly Friedman in an update thought recently and I couldn’t agree more.
  • How do you justify a job in a company that has a significant influence on our world and our everyday lives and that not necessarily with the best intentions? Meredith Whittaker wrote up her story of starting at Google, having an amazing time there, and now leaving the company because she couldn’t justify it anymore that Google is using her work and technology to get involved in fossil energy business, healthcare, governance, and transportation business — and not always with the focus on improving everyone’s lives or making our environment a better place to live in but simply for profit.
  • Synchronous meetings are a problem in nearly every company. They take a lot of time from a lot of people and disrupt any schedule or focused work. So here’s how Buffer switched to asynchronous meetings, including great tips and insights into why many tools out there don’t work well.
  • Actionable advice is what we usually look for when reading an article. However, it’s not always possible or the best option to write actionable advice and certainly not always a good idea to follow actionable advice blindly. That’s because most of the time actionable advice also is opinionated, tailored, customized advice that doesn’t necessarily fit your purpose. Sharing experiences instead of actionable advice fosters creativity so everyone can find their own solution, their own advice.
  • Sam Clulow’s “Our Planet, Our Problem” is a great piece of writing that reminds us of who we are and what’s important for us and how we can live in a city and switch to a better, more thoughtful and natural life.
  • Climate change is a topic all around the world now and it seems that many people are concerned about it and want to take action. But then, last month we had the busiest air travel day ever in history. Airplanes are accountable for one of the biggest parts of climate active emissions, so it’s key to reduce air travel as much as possible from today on. Coincidentally, this was also the hottest week measured in Europe ever. We as individuals need to finally cut down on flights, regardless of how tempting that next $50-holiday-flight to a nice destination might be, regardless of if it’s an important business meeting. What do we have video conferencing solutions for? Why do people claim to work remotely if they then fly around the world dozens of times in their life? There are so many nice destinations nearby, reachable by train or, if needed, by car.
Update from a team member of what happened during the week and what he’s working on
The team at Buffer shares what worked and what didn’t work for them when they switched to asynchronous meetings. (Image credit)

Going Beyond…

  • Leo Babauta shares a tip on how to stop overthinking by cutting through indecision. We will never have the certainty we’d like to have in our lives so it’s quite good to have a strategy for dealing with uncertainty. As I’m struggling with this a lot, I found the article helpful.
  • The ethical practices that can serve as a code of conduct for data sensemaking professionals are built upon a single fundamental principle. It is the same principle that medical doctors swear as an oath before becoming licensed: Do no harm. Here’s “Ethical Data Sensemaking.”
  • Paul Hayes shares his experience from trying to live plastic-free for a month and why it’s hard to stick to it. It’s surprising how shopping habits need to be changed and why you need to spend your money in a totally different way and cannot rely on online stores anymore.
  • Oil powers the cars we drive and the flights we take, it heats many of our homes and offices. It is in the things we use every day and it plays an integral role across industries and economies. Yet it has become very clear that the relentless burning of fossil fuels cannot continue unabated. Can the world be less reliant on oil?
  • Uber and Lyft admit that they’re making traffic congestion worse in cities. Next time you use any of those new taxi apps, try to remind yourself that you’re making the situation worse for many people in the city.

Thank you for reading. If you like what I write, please consider supporting the Web Development Reading List.


Smashing Editorial (cm)
12 Best CMS for 2019

2019 is half over, but don’t let that stop you from trying something new… specifically, a new CMS. “But Ezequiel, good buddy, I don’t have time to check out a whole new content management system. I have websites to make!”, you say, in those exact words.

That’s fair, but you should be keeping an eye on the up-and comers anyway. These are the people who have the sheer brass walnuts (which are a real thing, unisex, and available to anyone with money) to go up against giants like WordPress, Joomla, and mostly WordPress. They do this with nothing but a pretty good idea, a GitHub repository, and sometimes some corporate funding of some kind, if they’re very lucky. You ignore them at your own peril.

Well, maybe not peril, but these projects deserve a look.

The CMS that have been selected for this list were (almost) all launched post-2017 (or at least their GitHub repos were), and they’re all free, or at least have a free plan. They’re also all under active development. Let’s get started…


Flextype is a simple, PHP7-based, flat-file CMS that’s designed to keep things flexible, allowing you to create more or less anything you want. And I do mean “anything”; Flextype makes it dead-easy to define custom fields for any content entry, and has a built-in theme editor

The actual content editing is easy enough, with a simple WYSIWYG editor, though Markdown support is available via plugin. Doing anything fancy with the content requires the use of WordPress-style shortcodes, though.

All in all, it’s a solid foundation for a CMS, and I can’t wait to see what they do with it.


rwtxt is designed to be a simple, searchable notepad where you can jot down notes, keep a journal, or use it as a pastebin. It’s reminiscent of a wiki in that, in its default configuration, anyone can add a page to the public area of the site.

However, you can also add a “domain”, or a sort of personal notepad where you can either keep your private notes private, or make them public and publicly searchable. You can also log into multiple domains at a time, so you could theoretically use rwtxt to run a site with multiple blogs that are thematically different. (You can also add custom CSS to a domain, for further differentiation.)

The whole experience is very bare-bones, but I’m fascinated to see where it goes.

Relevant: rwtxt Github Repo


Publii is one of a few new GUI-focused Static CMS apps that run on the desktop, rather than on your server. You download the app, use it to build a static site, then upload that site onto the hosting of your choice. It’s not a new idea, but it’s one that seems to have picked up steam, lately.

Publii in particular seems to be the most modern and feature-complete of these CMS, and is open source and free to use. It seems to be blog-focused, and there is a marketplace with both free and paid theme options of excellent quality.

Other features include website syncing (supports FTP, GitHub Pages, Gitlab, AWS, Netlify, or Google Cloud), a preview function, a WordPress importer, and a focus on SEO. It’s very definitely focused at more beginner-level users.


Speaking, however briefly, of WordPress, ClassicPress is literally a WordPress fork that notably lacks a certain block-based content editor that lots of people disliked. Otherwise, the current version aims to improve security and optimization, remove some bloat, and points the CMS squarely at business users who might be put off by quirky language such as “Howdy”.

The biggest difference so far, besides using the classic content editor, is the governance of the project; there’s a very large focus placed on democracy and voting to determine the future of the project, where WordPress’ future is largely written by Automattic (the company that makes it).


Twill isn’t strictly a CMS, as such. It’s a “CMS toolkit”, designed to help developers very quickly create a custom CMS to match any need. As such, it’s not something you’d want to install just to start your own blog.

But if you’re a developer, or a business owner who needs a custom-built CMS, it does look like a promising way to get exactly the functionality you need, faster. It’s based on the Laravel PHP framework, so if that’s something you already use and like, try it out.


CannerCMS is similar to Twill in that it’s a build-your-own CMS kit of sorts. Unlike Twill, it seems to be Node-based, so if writing JavaScript is more your style, CannerCMS has you covered.

Incidentally, they also has a SaaS version of the product, which takes care of all the hosting, CDN configuration, and other general hassles for you. The open source edition also apparently lacks multi-language support, which the SaaS version has.

Grafite CMS

Grafite CMS is a sort of dual purpose CMS. By that I mean you can use it as a standalone CMS, on its own and fully functional, or as an add-on to an existing site or web app. Now lots of CMS will allow you to do this via an API of some sort, but Grafite CMS actually comes with two separate setup/installation modes, depending on whether you want to use Grafite CMS on its own, or integrate it into something larger.

It’s also modular, in that content types like “Pages”, Blog”, “Events”, and other are modules that you can activate or deactivate at will. You can, of course, make your own modules if you need a custom content type. It’s very much based on a “use only what you need” philosophy.


Vapid has been mentioned once before here on Web Designer Depot, but it’s worth looking at again, in case you missed it. It’s billed as an intentionally simple CMS, and they mean it. The dashboard is literally generated based on the tags you use in your templates. Every time you mark part of a page as editable content, the dashboard will add the appropriate form field in the admin UI.

It’s written in NodeJS, and you can host the app on your own server for free if you know how (the code itself is open source), or you can deploy your website to Vapid’s own hosting service. Publishing your site there does cost money of course, but the plans are quite reasonable, with the first paid plan starting at 7 USD.


Zola is a static site generator written in Rust, so it does depend on using a command line interface, but otherwise, they keep development simple. I mean, when’s the last time you heard of a static site generator that didn’t have any dependencies? There are even premade binaries for Windows, Mac, and Linux, so installation is quick and simple.

So yeah, even if you’ve got only a rudimentary understanding of programming like myself, you can probably build sites with Zola. It’s got a list of features about a mile long, including custom taxonomies, LiveReload, Netlify support, shortcodes, image processing, and more. The content is all handled by Markdown, of course.


Academic is interesting because it’s a CMS built on top of another CMS. Specifically, it’s a website / page builder built on top of the Hugo static site generator. It’s designed to take the complexity of a static site generator, and make everything sort of drag and drop. And I do mean everything.

There’s support for easily managing custom pages, talks, slides, tutorials, as well as all the usual content types. There’s multilingual support, and everything can be written in Markdown and, interestingly enough, LaTeX if you’re the math-loving type. Existing themes mostly seem to be Material Design-based, but of course you can make your own.

Piranha CMS

I didn’t want our ASP.NET lovers out there feel like we’d forgotten them. For you, Piranha CMS looks rather promising. Interestingly for an ASP.NET CMS, it can run on Windows, Mac, and Linux, with a focus on speed and easy publishing. Considering the tech it’s based on, it’s also Azure-ready right out of the box, if that’s something that matters to you.

Besides all that, you can edit your content as HTML or Markdown, or even plain text. There’s also a Gutenberg-style block editor. There’s image processing, easy internal linking, and even easy ways to run multiple blogs on the same site. The whole thing seems to be aimed at big publishers.


Squidex is an ASP.NET-based open source headless CMS (that means they don’t dictate how any of your HTML gets output) that you can run on your own server, or use their SaaS option which also has a limited free plan. It’s the sort of CMS that’s meant to be used as a central repository for all of your content, which you can access anywhere via their API. So theoretically, you could use it to run multiple internal and / or external websites.

As such, it’s the sort of CMS where you sort of have to build your own dashboard, as well as the front end user interface. That said, it does look real good, and offers loads of options to help you build the CMS of your (apparently quite nerdy) dreams.


Featured image via Unsplash.

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The (Upcoming) WordPress Renaissance

The (Upcoming) WordPress Renaissance

The (Upcoming) WordPress Renaissance

Leonardo Losoviz

It has been 8 months since Gutenberg was launched as the default content editor in WordPress. Depending who you ask, you may hear that Gutenberg is the worst or the best thing that has happened to WordPress (or anything in between). But something that most people seem to agree with, is that Gutenberg has been steadily improving. At the current pace of development, it’s only a matter of time until its most outstanding issues have been dealt with and the user experience becomes truly pleasant.

Gutenberg is an ongoing work in progress. While using it, I experience maddening nuisances, such as floating options that I can’t click on because the block placed below gets selected instead, unintuitive grouping of blocks, columns with so much gap that make them useless, and the “+” element calling for my attention all over the page. However, the problems I encounter are still relatively manageable (which is an improvement from the previous versions) and, moreover, Gutenberg has started making its potential benefits become a reality: Many of its most pressing bugs have been ironed out, its accessibility issues are being solved, and new and exciting features are continuously being made available. What we have so far is pretty decent, and it will only get better and better.

Let’s review the new developments which have taken place since Gutenberg’s launch, and where it is heading to.

Note: For more information about this topic, I recommend watching WordPress founder Matt Mullenweg’s talk during the recent WordCamp Europe 2019.

Why Gutenberg Was Needed

Gutenberg arrived just in time to kick-start the rejuvenation of WordPress, to attempt to make WordPress appealing to developers once again (and reverse its current status of being the most dreaded platform). WordPress had stopped looking attractive because of its focus on not breaking backwards compatibility, which prevented WordPress from incorporating modern code, making it look pale in comparison with newer, shinier frameworks.

Many people argue that WordPress was in no peril of dying (after all, it powers more than 1/3rd of the web), so that Gutenberg was not really needed, and they may be right. However, even if WordPress was in no immediate danger, by being disconnected from modern development trends it was headed towards obsolescence, possibly not in the short-term but certainly in the mid to long-term. Let’s review how Gutenberg improves the experience for different WordPress stakeholders: developers, website admins, and website users.

Developers have recently embraced building websites through JavaScript libraries Vue and React because (among other reasons) of the power and convenience of components, which translates into a satisfying developer-experience. By jumping into the bandwagon and adopting this technique, Gutenberg enables WordPress to attract developers once again, allowing them to code in a manner they find gratifying.

Website admins can manage their content more easily, improve their productivity, and achieve things that couldn’t be done before. For instance, placing a Youtube video through a block is easier than through the TinyMCE Textarea, blocks can serve optimal images (compressed, resized according to the device, converted to a different format, and so on) removing the need to do it manually, and the WYSIWYG (What You See Is What You Get) capabilities are decent enough to provide a real-time preview of how the content will look like in the website.

By giving them access to powerful functionality, website users will have a higher satisfaction when browsing our sites, as experienced when using highly-dynamic, user-friendly web applications such as Facebook or Twitter.

In addition, Gutenberg is slowly but surely modernizing the whole process of creating the website. While currently it can be used only as the content editor, some time in the future it will become a full-fledged site builder, allowing to place components (called blocks) anywhere on a page, including the header, footer, sidebar, etc. (Automattic, the company behind, has already started work on a plugin adding full site editing capabilities for its commercial site, from which it could be adapted for the open-source WordPress software.) Through the site-building feature, non-techy users will be able to add very powerful functionality to their sites very easily, so WordPress will keep welcoming the greater community of people working on the web (and not just developers).

Fast Pace Of Development

One of the reasons why Gutenberg has seen such a fast pace of development is because it is hosted on GitHub, which simplifies the management of code, issues and communication as compared to Trac (which handles WordPress core), and which makes it easy for first-time contributors to become involved since they may already have experience working with Git.

Being decoupled from WordPress core, Gutenberg can benefit from rapid iteration. Even though a new version of WordPress is released every 3 months or so, Gutenberg is also available as a standalone plugin, which sees a new release every two weeks (while the latest release of WordPress contains Gutenberg version 5.5, the latest plugin version is 6.2). Having access to powerful new functionality for our sites every two weeks is very impressive indeed, and it enables to unlock further functionality from the broader ecosystem (for instance, the AMP plugin requires Gutenberg 5.8+ for several features).

Headless WordPress To Power Multiple Stacks

One of the side effects of Gutenberg is that WordPress has increasingly become “headless”, further decoupling the rendering of the application from the management of the content. This is because Gutenberg is a front-end client that interacts with the WordPress back-end through APIs (the WP REST API), and the development of Gutenberg has demanded a consistent expansion of the available APIs. These APIs are not restricted to Gutenberg; they can be used together with any client-side framework, to render the site using any stack.

An example of a stack we can leverage for our WordPress application is the JAMstack, which champions an architecture based on static sites augmented through 3rd party services (APIs) to become dynamic (indeed, Smashing Magazine is a JAMstack site!). This way, we can host our content in WordPress (leveraging it as a Content Management System, which is what it is truly good at), build an application that accesses the content through APIs, generate a static site, and deploy it on a Content Delivery Network, providing for lower costs and greater access speed.

New Functionality

Let’s play with Gutenberg (the plugin, not the one included in WordPress core, which is available here) and see what functionality has been added in the last few months.

Block Manager

Through the block manager, we can decide what blocks will be available on the content editor; all others will be disabled. Removing access to unwanted blocks can be useful in several situations, such as:

  • Many plugins are bundles of blocks; when installing such a plugin, all their blocks will be added to the content editor, even if we need only one
  • As many as 40 embed providers are implemented in WordPress core, yet we may need just a few of them for the application, such as Vimeo and Youtube
  • Having a large amount of blocks available can overwhelm us, impairing our workflow by adding extra layers that the user needs to navigate, leading to suboptimal use of the time; hence, temporarily disabling unneeded blocks can help us be more effective
  • Similarly, having only the blocks we need avoids potential errors caused by using the wrong blocks; in particular, establishing which blocks are needed can be done in a top-down manner, with the website admin analyzing all available blocks and deciding which ones to use, and imposing the decision on the content managers, who are then relieved from this task and can concentrate on their own duties.
Block manager
Enabling/disabling blocks through the manager (Large preview)

Cover Block With Nesting Elements

The cover block (which allows us to add a title over a background image, generally useful for creating hero headers) now defines its inner elements (i.e. the heading and buttons, which can be added for creating a call to action) as nested elements, allowing us to modify its properties in a uniform way across blocks (for instance, we can make the heading bold and add a link to it, place one or more buttons and change their background color, and others).

Cover block
The cover block accepts nested elements (Large preview)

Block Grouping And Nesting

Please beware: These features are still buggy! However, plenty of time and energy is being devoted to them, so we can expect them to work smoothly soon.

Block grouping allows to group several blocks together, so when moving them up or down on the page, all of them move together. Block nesting means placing a block inside of a block, and there is no limit to the nesting depth, so we can have blocks inside of blocks inside of blocks inside of… (you’ve got me by now). Block nesting is especially useful for adding columns on the layout, through a column block, and then each column can contain inside any kind of block, such as images, text, videos, etc.

Block grouping and nesting
Blocks can be grouped together, and nested inside each other (Large preview)

Migration Of Pre-Existing Widgets

Whereas in the past there were several methods for adding content on the page (TinyMCE content, shortcodes, widgets, menus, etc.), the blocks attempt to unify all of them into a single method. Currently, newly-considered legacy code, such as widgets, is being migrated to the block format.

Recently, the “Latest Posts” widget has been re-implemented as a block, supporting real-time preview of how the layout looks when configuring it (changing the number of words to display, showing an excerpt or the full post, displaying the date or not, etc).

Latest posts widget
The “Latest posts” widget includes several options to customize its appearance (Large preview)

Motion Animation

Moving blocks up or down the page used to involve an abrupt transition, sometimes making it difficult to understand how blocks were re-ordered. Since Gutenberg 6.1, a new feature of motion animation solves this problem by adding a realistic movement to block changes, such as when creating, removing or reordering a block, giving a greatly improved visual cue of the actions taken to re-order blocks. In addition, the overall concept of motion animation can be applied throughout Gutenberg to express change and thus improve the user experience and provide better accessibility support.

Motion animation
Blocks have a smooth effect when being re-ordered. (Large preview)

Functionality (Hopefully) Coming Soon

According to WordPress founder Matt Mullenweg, only 10% of Gutenberg’s complete roadmap has been implemented by now, so there is plenty of exciting new stuff in store for us. Work on the new features listed below has either already started, or the team is currently experimenting with them.

  • Block directory
    A new top-level item in wp-admin which will provide block discovery. This way, blocks can be independently installed, without having to ship them through a plugin.
  • Navigation blocks
    Currently, navigation menus must be created through their own interface. However, soon we will be able to create these through blocks and place them anywhere on the page.
  • Inline installation of blocks
    Being able to discover blocks, the next logical step is to be able to install a new block on-the-fly, where is needed the most: On the post editor. We will be able to install a block while writing a post, use the new block to generate its HTML, save its output on the post, and remove the block, all without ever browsing to a different admin page.
  • Snap to grid when resizing images
    When we place several images on our post, resizing them to the same width or height can prove to be a painful process of trying and failing repeatedly until getting it right, which is far from ideal. Soon, it will be possible to snap the image to a virtual grid layer which appears on the background as the image is being resized.

WordPress Is Becoming Attractive (Once Again)

Several reasons support the idea that WordPress will soon become an attractive platform to code for, as it used to be once upon a time. Let’s see a couple of them.

PHP Modernization

WordPress’s quest to modernize does not end with incorporating modern JavaScript libraries and tooling (React, webpack, Babel): It also extends to the server-side language: PHP. WordPress’s minimum version of PHP was recently bumped up to 5.6, and should be bumped to version 7.0 as early as December 2019. PHP 7 offers remarkable advantages over PHP 5, most notably it more than doubles its speed, and later versions of PHP (7.1, 7.2 and 7.3) have each become even faster.

Even though there seems to be no official plans to further upgrade from PHP 7.0 to its later versions, once the momentum is there it is easier to keep it going. And PHP is itself being improved relentlessly too. The upcoming PHP 7.4, to be released in November 2019, will include plenty of new improvements, including arrow functions and the spread operator inside of arrays (as used for modern JavaScript), and a mechanism to preload libraries and frameworks into the OPCache to further boost performance, among several other exciting features.

Reusability Of Code Across Platforms

A great side effect of Gutenberg being decoupled from WordPress is that it can be integrated with other frameworks too. And that is exactly what has happened! Gutenberg is now available for Drupal, and Laraberg (for Laravel) will soon be officially released (currently testing the release candidate). The beauty of this phenomenon is that, through Gutenberg, all these different frameworks can now share/reuse code!


There has never been a better time to be a web developer. The pace of development for all concerned languages and technologies (JavaScript, CSS, image optimization, variable fonts, cloud services, etc) is staggering. Until recently, WordPress was looking at this development trend from the outside, and developers may have felt that they were missing the modernization train. But now, through Gutenberg, WordPress is riding the train too, and keeping up with its history of steering the web in a positive direction.

Gutenberg may not be fully functional yet, since it has plenty of issues to resolve, and it may still be some time until it truly delivers on its promises. However, so far it is looking good, and it looks better and better with each new release: Gutenberg is steadily bringing new possibilities to WordPress. As such, this is a great time to reconsider giving Gutenberg a try (that is, if you haven’t done so yet). Anyone somehow dealing with WordPress (website admins, developers, content managers, website users) can benefit from this new normal. I’d say this is something to be excited about, wouldn’t you?

Smashing Editorial (dm, il)
Do Design Sprints Work (and Are They Worth It)?

Truth be told, there’s a lot of value that comes from doing design sprints. However, it’s not as simple as adopting Google Vision’s original system and instantly being able to create better digital products or getting greater consumer buy-in. 

Let’s take a look at what design sprints are, why they can be valuable, but why you also might need to steer clear of them. 

What Is a Design Sprint?

In basic terms, the design process looks like this:

A design sprint, looks like this instead:

Essentially, it removes the build and launch phases of the typical design workflow, so that design teams can get to a validated concept more quickly. 

That said, the design sprint process is anything but quick and simple. 

How Does a Design Sprint Actually Work?

It’s a heavily structured, multi-day process that enables design teams to:

  1. Research the problem, opportunity, and/or market. (This depends on what you’re trying to build – e.g. website, app, new feature for an existing product, etc.);
  2. Formulate a hypothesis;
  3. Visualize the concept through storyboarding;
  4. Prototype the solution;
  5. Test it with real users.

Teams is the operative word here. A design sprint is a highly involved process that normally takes place over an entire week — and it’s the collaboration of each team member that allows the process to be successful in the end. 

A design sprint team can include anywhere between four and eight people, though it’s suggested that the ideal team include the following: 

  • Facilitator: the person who organizes and manages the sprint;
  • Decisionmaker: the CEO or other executive who makes the final call;
  • Designer: the person who builds the prototype and product;
  • Marketer: the marketing director or coordinator who’s in charge of selling the product or feature to the public;
  • Cost manager: the financial lead who keeps track of the budget and projections;
  • Customer service lead: the person who knows the target audience and their pains best.

At the end of the sprint, this team should come up with: 

  • Answers to the core questions they started the process with;
  • A robust set of findings, including storyboards, user flows and journey maps, notes, etc;
  • A prototype;
  • A report that details findings from user testing;
  • Validation of the hypothesis and prototype;
  • A plan for implementation or a decision to return to the drawing board. 

Because it’s such a strict system, there’s little leeway for flexibility here. But if followed to a T, sprints are expected to produce amazing results.

What Are the Benefits of Design Sprints? 

Are you wondering what the big deal is? After all, you probably already have a web design workflow that works well and that clients have been pleased with the results of, right? 

There are a number of reasons why design teams are willing to dedicate five days to a design sprint: 

  • You save time and money since you test a solution with prototypes rather than create a full product or feature. 
  • You reduce the chance of failure as you only pursue problems with viable solutions that are then validated by users.
  • It allows for greater innovation as you have a team of contributors working towards the same goal as opposed to working on their portions in isolation.
  • Real users get their hands on the prototype and can provide valuable data not just for this product, but for the brand as a whole as well as for future concepts.
  • Because the team is fully involved and accountable to the sprint, they feel more invested in the product and motivated to go above and beyond in developing the perfect solution.
  • It’s easier to get approval from decision-makers as they’re involved in the sprint.

All in all, a design sprint enables teams to more confidently build digital solutions that both clients and users are happy about in the end. That said, a design sprint isn’t a cure-all for web designers and agencies. 

Why a Design Sprint Might Not Be a Good Idea

Okay, so you’ve seen all of the good that the structure and five-day commitment can do for you. But does that mean a design sprint is right for your next project? 

Here are some things that might keep this seemingly flawless system from producing positive results: 

1. You Have No Data To Start With

A design sprint cannot start on an assumption or a complete shot in the dark. It’s a huge commitment that you and your team are going to make, and it’s not one that you want to gamble with on a hunch. 

2. You Already Know The Answer To The Problem

The whole point of a design sprint is to systematically define a problem, hypothesize a solution, and then test the validity of it. But if you already know the answer to the problem, there’s no reason to waste your time with this problem-solving process.

3. The Problem is Too Small/Big

In this case, size matters very much. Five days might seem like enough time to tackle any problem — especially if you’re not working on anything else that week — but it can lead to major waste or exceeded scope if you don’t plot the timeline accordingly. 

4. You Don’t Have Enough Team Members

Since design sprints need to have between four and eight team members to work, it’s not feasible for solo freelance designers or small design teams to run design sprints. You’ll especially feel that pressure when it comes time to recruit test users and analyze the results.

5. It’s Costly

Unless you work for a bustling design agency that can afford to take that many people off of active projects for a week, the design sprint process will be too costly. You might be able to produce amazing results for that one click, but that’s an entire week without other paid work getting done.

6. It’s Too Difficult To Commit To

Let’s say you’re in a position to do design sprints. Is everyone on your team fully committed to the five-day process or is it going to be a struggle to get everyone in the same room and off of their mobile devices (which aren’t allowed)? This especially goes for the top-level executive who calls the final shot, but whose life is usually full of conflicting commitments and distractions. 

7. There Are Too Many Decision-Makers

The problem with bringing together so many talented people from different areas of the company is the matter of hierarchy. If they’re used to being the decision-maker when it comes to things like marketing and finance, who’s to say they’re going to enter this new process and be okay relinquishing that role to the ultimate decision-maker? Unless you have a facilitator who’s confident enough to wrangle all the egos and keep order, this could be a big problem. 


As a designer, you take a lot of pride in your work, which is why the idea of adopting a process that promises positive results is appealing. 

The only thing is, design sprints weren’t really built for freelancers or small businesses. They were built for large agencies that have the time, money, and resources to commit to such a huge undertaking. That’s not to say you can’t adopt the best practices used within the process now or start working towards integrating design sprints into your business. But design sprints aren’t a magic bullet, and they don’t scale well.


Featured image via Unsplash.

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Smashing TV Interviews: The Mozilla View Source Line-Up

Smashing TV Interviews: The Mozilla View Source Line-Up

Smashing TV Interviews: The Mozilla View Source Line-Up

Rachel Andrew

Smashing TV has been working with our friends over at Mozilla to bring you content from their upcoming View Source conference in Amsterdam. We’re really excited about the event that they are putting together.

Here on Smashing Magazine, we often feature articles that explain a little bit about how web technologies are created. I’m a CSS Working Group member, and I enjoy sharing the things that we’ve been discussing in our meetings, such as my post on “Designing An Aspect Ratio Unit For CSS”. Earlier this year, we published an article by Amy Dickens, “Web Standards: The What, The Why, And The How” in which Amy explained what we mean by web standards and how standards groups work. We’ve also shared with you how browser vendors such as Mozilla are making web platform features easier for us to use in our work, such as this post by Chen Hui Jing, “Debugging CSS Grid Layouts With Firefox Grid Inspector”.

If you enjoy articles like these, then you will love View Source, and the chance to spend two days with people who are involved with specifying the web, and implementing it in our browsers. It’s a very special View Source because friends from Google, Microsoft, Samsung, and the W3C are joining Mozilla to bring the best of the web to developers and designers this year. I’ll be there too, wearing my CSS Working Group hat, as part of a discussion corner on how CSS gets into browsers.

Our own Vitaly Friedman has been interviewing some of the speakers from the upcoming event, and you can watch the first of those interviews now.

Enjoy this conversation with Kenji Baheux, a Product Manager at Google, working on Chrome/Web Platform, about the web in different parts of the world, differences between usage of the web, and what we need to be aware of when expanding to an unfamiliar market in India or Southeast Asia.

Mozilla’s View Source Amsterdam event is happening on Monday and Tuesday, Sept 30th and October 1st at Theater Amsterdam. Get your tickets here. You can save 25% with the code Smashing_VS, or use a direct link to check out. I look forward to meeting you there!

An Interview With Kenji Baheux

Vitaly: Hello and welcome to one of those interviews on view source speakers, live sessions with a few behind-the-scenes about the speakers and the sessions and the talks and the interesting topics. And I’m very happy and honored to have Kenji Baheux with us today, from Google, currently living in Tokyo, Japan. How’re you doing today, Kenji?

Kenji Baheux: I’m doing pretty good, thank you.

Vitaly: Fantastic. I have questions. You know, I always do, I have too many questions I believe, but I’m really curious because you know, I know that you’ve spent quite a bit of time and you know, the session you’re going to present today, you’re going to present that in view source which is all about multicultural web thing, right? It’s like the web beyond the scope of what we’re used to, and very often when we think about designing a building for the web, we’re thinking about designing and building for our web. You know, for wonderful screens and wonderful devices and wonderful connections and powerful devices, and all of that. But when we think about designing for Indonesia, when you think about designing for Southeast Asia or India or kind of all places where we’re are not familiar with, we have stereotypes, right? We tend to believe slow devices, unreliable connections, bad screens, you know, horrible, horrible conditions. Almost the opposite of what we’re used to, is it the true web outside of the comfortable bubble that we live in? Tell us.

Kenji Baheux: So, unfortunately, there is some truth to that, and the interesting thing is that the market in India and Indonesia they have like a common aspect, but there are differences — especially around connectivity, for instance. It used to be the case that connectivity in India was very expensive, and so people like wanted to save like data and so they, you know, they didn’t want to use the web too much. For instance, today, it has become a lot more affordable and so people are not concerned too much about data consumption. It is still true that maybe in the newer kind of like user segment, it might still be quite expensive, but it’s getting better quite fast. So I think like in term of like data usage, it’s not so much a concern anymore, but at the same time like 4G is available over there, but if you look at the speed and the like readability of the collection, it’s more kind of like a 3G connection than a 4G connection.

Kenji Baheux: And so you need to be careful about like your assumption about, “Oh, 4G is affordable and therefore the connectivity is going to be the same than what I experience in my own country.” Like there are some stats but like, for instance, I think India is actually at the bottom in terms of speed for 4G and it’s about a 10x slower than what it should be compared to like the top one, for instance. So there is some nuance there and also because there are a lot of users in India depending on the time of the day, the speed will like fluctuate and also sometimes like depending on the bandwidth the [inaudible] will keep up.

Kenji Baheux: And so you might lose connection. You might be on the go. There are a lot of dot points, like not enough antennas and things like that. So you need to be careful about speed and also like this idea that not always on connectivity is not always what user experience is over there. And if you contrast that with Indonesia, Indonesia is doing a bit better in terms of speed, like 4G over there is more kind of like 4G, and there are some reasons to that. The country is much smaller, urbanization is much higher, and so it does help, right? The user, they can reach out in Indonesia tend to have better infrastructure. So that’s one aspect. You mentioned also the devices, so on that, like it’s still very true that the devices tend to be on the lower end of the spectrum. And so like iPhone for instance, are a very tiny market share mostly because those devices are too expensive. And so most of the people can’t afford like high-premium devices.

Kenji Baheux: It used to be the case also that the memory that devices have was very low and this has become better, but it doesn’t mean that the device is cracked, right. I think the OEMs understood what the user cares about. Like does it have a great camera, does it have enough RAM, what about the storage? But then they want to keep the price low and so they are going to find ways to make the device cheap, right? And so it means like slow CPU, slow storage, and things like that. So you need to be careful about the connectivity, but also how much JavaScript you send because it’s going to make your page go slow, right?

Vitaly: It’s, you know, you spend quite a bit of time thinking about performance and also now because you’re working at the Chrome team and you kind of want to work on the instant loading team — if I’m correct, right? It means for me, personally, it means that you have very different challenges at times as well because probably now living in Japan or living in Indonesia kind of have to really look into the types of devices people are using, the habits that they have, the cultural ways of how the web is different. You know, if you look into Africa, for example, I’m sure as you probably know, of course, many people that Africa will be using kind of totally bypassing credit cards altogether, sending money by SMS and having a different kind of web applications, right? So that makes me think as well, when it comes to performance, obviously we want to make things fast and all that, would you say that progressive web apps as a model has become or is becoming more and more established just because it’s kind of an easier way in to get to better performance in India, in Southeast Asian, and so on?

Kenji Baheux: Yeah, we’ve seen a trend of success with PWA in those markets, for the reasons that I’ve outlined, right? If you build a PWA right, it’s going to minimize the amount of data that you fetch, right? You can use the storage and API to make sure that you don’t over-fetch. You can also deliver a very fast-like experience by showing at least a bit of like a piece of UX and then fetching the new content, right? You can minimize the amount of content you need to fetch in order to show the letters like data. So it’s, I think it’s a great fit. It does help a lot of like partners over there.

Vitaly: Many companies that they kind of work with and some of my colleagues are working with, they have a very difficult time moving kind of exploring new markets, moving their architecture, their application, the the way they built up their app or the website really on these markets kind of trying to gather that market share. And it’s very often not very clear why is that? Is it just because the architecture that we’re used to with this mountain of JavaScript that we are pushing with, you know, the Western World that say it’s just totally unacceptable for Southeast Asia? And again, I don’t know, China’s a difficult story anyway, and India. So in many ways, many of these companies see as one of the paths to get to those markets is just built something entirely different. So when you see, if you see, let’s say somebody who had maybe watching this session later trying to get through those markets, would you recommend to adapt the existing architecture, try to kind of make it work for those markets, or would you say it’s better to start from scratch and use something like an assistant ecosystem that’s already there?

Kenji Baheux: Yeah, I think it’s usually better to start from scratch because you might be tempted to try to keep around different features because maybe you’ve seen them doing well in your market and so you, you think those will be like super important to have. And so it’s going to be hard to make some trade off. And so it might be better to start from scratch and like really find, okay, what are the keys— what is the goal of this product? What are we trying to achieve? And keep it to the essential and start from there and see if you really like your product too, it’s bare minimum, like how fast can it float on the connectivity that you can find in markets like that? Like, try to get a low-end device, it’s not too hard to get something that could feel relevant for the market that you are trying to target and just play with it.

Kenji Baheux: I think trying to create a product on your desktop computer or even looking at it like on an iPhone or like a high-end Android device is not going to give you a good idea of like what your experience is going to be. And so you need to really like put yourself in the the shoes of your customers and really like confirm for yourself that what you have is going to work. So yeah, start from something very simple like the bare minimum that your product is about, and see how far you can take it from there.

Vitaly:It’s interesting to also be talking about people, but also… most of the time when we have these conversations about performance, we think about devices. You know, when you start thinking about internationalization and localization and all those things that are actually just going to those markets, I start wondering about the habits of people. Maybe they use the web very differently. So this is exactly what you’re saying, right? We need to do some research to understand how people are used to certain things. What would work? Maybe a feature you spent two years on here in Germany somewhere is just not going to work at all in India, right? So because, I mean, I just have to ask you because I’m so curious, it’s maybe not on the technical side, but I’m just curious. So if you compare the web, how people use the web, but say in the Western World, and again, let’s say in Japan where you spent the last 20 years, I believe, how is it different? I mean, I’m sure that there are certain things that are just, just totally confusing for somebody who experiences, let’s say, the way people are using the web in Japan coming from very different culture, did you have any kind of cultural shocks or anything of that kind or do you see things differently?

Kenji Baheux: That’s an interesting one. I think one of the most surprising thing for me when I arrived in Japan, like 20 years ago, was the fact that the website were like very visual, to the point of like being very noisy. Like from a European viewpoint, it’s kind of like, oh, this is way too much in your face. Like, there was so much going on on that page, how can you even understand how to use it? But actually this is what like most users are actually here, like when it comes to user experience, they want to know more upfront about the product, and so you end up with this like long page detailing all the things about why this project is like the most amazing thing in the world. And then at the bottom of it, there is like finally a way to purchase that product, so that’s one typical user experience that I’ve seen a couple of times already.

Kenji Baheux: So yeah, so that’s very visual: Trying to put as much information upfront about what the product is about. So that’s for Japan. And then for countries like Indonesia and India, especially in India, there are a lot of difficulties around language. As you probably know, India has a lot of official languages and so you really need to understand which users you are trying to reach. Because if you don’t have the content in their language, it’s going to be very hard for them to understand how to use the website, and so on. For most, it’s the first time that they are getting online and there are still a lot like new users getting online every day, and so they don’t have any like notion of like what a tab is like background tab, all of these things that we take for granted, like a lot of users actually that’s the first time that they are online, and so it’s very hard for them to just know about the things we take for granted. And so be very careful about making sure that your product is like self-explaining, and that there is nothing that people need to know in advance, for instance.

Vitaly: I’m also wondering, very often when we’re building products or when we’re designing products, we tend to think that we are building this technology that’s almost neutral, but in the end, whenever we’re building something, we always reflect our identity somehow in the little snippets of JavaScript and CSS we’re writing, and so I think that, in many ways, as designers and developers, we also have certain stereotypes when it comes to designing for those markets or kind of adapting for those markets. So what do you see, I mean, I mentioned one of them in the very beginning, like everything is slow, everything is horrible, totally unreliable and all of that — what do you see maybe as other common misconceptions or myths surrounding global web from people who are designing and building in a Western World Web?

Kenji Baheux: Yeah, that’s an interesting one. I think one particular aspect is the local players tend to be much more successful for various reasons, but one of them is that, especially in Indonesia, they know that the population is very young in general, and so they opt for a more casual tone which is something that I guess most websites in the US and EU don’t tend to do a lot. And so if you’re in e-commerce, you might be tempted to be very serious because you want to present yourself as the company that people can trust, but it might actually be the [inaudible] to your brand image if you go to a market like Indonesia where people want to have a more fun experience maybe.

Vitaly: Right, and also if you look forward into how things are evolving or how they’ve changed, I mean, you’ve seen tremendous change on the web over the last 20 years, I’m sure, but I’m wondering also when we look forward, let’s say five years from now, and look into connectivity, it seems like there is this gap that we used to have. It’s kind of bridging, we have pretty much stable connectivity that’s coming, at least worldwide, it’s still a long way to go, but it’s, you know, it’s coming. How do you see the web — the World Wide Web as we intended it to be from the very first place — evolving? Will we breach all these gaps between the Western world and non-Western world, at least in terms of the web? Or are there going to be significant cultural differences still?

Kenji Baheux: Obviously, eventually, things will get in a similar place in terms of conductivity and, like, maybe even like devices. But I think it’s going to take a while because as I said, there is still a lot of like new users getting online for the first time, and for them it’s like the price of data and devices are getting in the affordable realm, and you see, especially in markets like India for instance, there is still a lot of like feature phone and it’s not the like the old-side feature phone. It’s kind of like a more fully-fledged feature phone. I believe that KaiOS is getting a lot of attraction — people should be aware of that brand. Go check it online, google for KaiOS devices, and you will see that it’s actually bringing the modern web into a feature phone from factor.

Kenji Baheux: And so the idea is that the lowest end of the smartphone is still too expensive for a lot of users, and so by bringing something that people can use and get connected to on a feature phone from factor, like carriers can lower the price points where a lot more users can get online. So I think this is still going to be the case for a long time, and so having to be mindful about low-end devices and slow connectivity because as more people get online, the infrastructure should keep up but it’s going to be very hard. All of these programs are still going to be a thing for a long time, I think.

Vitaly: When I was in Indonesia, by the way, I was surprised about one thing because it’s the first time when I experienced it, and it was the fact that I would go online and we’d get a SIM card and then there would be a Facebook Internet and everything else. Essentially, whenever I go through the gates of Facebook and I try to, you know, going to click on the links and all that, it’s free. But then as long as I want to type in anything else in my URL bar, I have to pay. So this is where I actually got to be hit almost by the role that net neutrality has and how it’s actually not respected really in those countries where you have to pay more for access in certain parts of the web. In terms of net neutrality, how do you see things there? Because I’ve only been to Indonesia where it happened to me. Is that a common thing that we have a Facebook Internet in many places around the world?

Kenji Baheux: So I believe this is part of something that was called Facebook Basics. I don’t know if it’s still the same name, but I’ve seen different countries where you can get online for free but you only have access to a few websites. And I’m just guessing that it’s a deal between those websites and the carrier. The stats that we have indicate that it only gets, like, a lot of people would just move away from that very soon, like quickly because as they get to hear from their friends and family about all the different things that they are able to do, they quickly realize that what they have is like very limited. And so as the purchasing power like grows, they do like pay a few additional like quota, not maybe for the full month, and eventually at some point they will be able to do so, but there is an appetite for getting beyond this like few websites sites that are available for free.

Vitaly: Yeah. And then maybe the final one, Kenji, and I will let you go, and free… So, if you look forward, let’s say in a few years from now, and maybe if you look back into that interview when I asked that question, what would you like to see changed in the next two years? Is there anything on the web that you desperately want to fix or something that kind of bothers you for quite a bit of time where you are spending all your time and efforts and you know, you’re in the nighttime when you can’t sleep, and just to solve that thing… If you had to, if you could solve just one thing for good on the web, what would it be?

Kenji Baheux: That’s a tough one. I feel that the web in general is still, like, we say that web is like very low friction and it is in a sense because everything is just like one link away. And so, and also there’s like no new install phase, it’s very safe and secure, right? But at the same time, on mobile, a lot of time it’s very frustrating because you have to wait and the pages load very slowly, the UX is not always great… So I hope that the work we do will eventually get us in a place where the web feels like instant, seamless, and delightful. And I’m wondering if there is something that is missing, which is some of the, like the native apps are on, you know, like do provide a better user experience cause I feel they have the incentive to do so to like things like ratings and reviews, right? There is a way to know where you are falling off the path, like what is wrong about my app? How can I fix it? And also you have the incentive to do it because there is like rankings and people can see what other people think about your app, and so I’m wondering if there is something on the web that is missing there where we could get more signals from users and help the web get better based on that, and so I would like to, to get some feedback on that and what people think about this idea.

Vitaly: Oh, that sounds exciting. So I guess that maybe that’s something you’ll bring up in your session on October 1st at View Source in Amsterdam, and I can’t wait to hear more insights about the web in different parts of the world because the web is much bigger than just us sitting here in fancy offices in front of wonderful displays. Alright, Kenji, thank you so much for being with us today, and thanks to everyone for watching as well. I’m looking forward to the next one and I’m looking forward to seeing you in Amsterdam.

Vitaly: Thank you, Kenji. Bye!

Kenji Baheux: Thank you, bye!

Watch the Smashing YouTube and Smashing Vimeo channels for more interviews with the View Source speakers.

Smashing Editorial (vf, mc, il)
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