Answer These Questions

Answer These Questions

Get the Most Out of Your New Website

Prepare for a successful website!

When you’re working with a web design company on your new website, you want to get the most out of your investment. A good website will help you attract more and better leads that are more likely to engage with your business.

Part of maximizing the success of your website is being prepared with relevant information. This will help us build the most effective marketing platform for you.

Let’s take a look!


1. What does your business do?

To create the best website for your business, a web design company needs to fully understand your business. They can’t produce a website that works for you if they don’t know much about your company. It is important that your web design company has the opportunity to get to know your business.

This includes the history of your business, the products or services you offer, your employees, competitors, and more. All these questions should help us get a better understanding of your business, how you operate, and your company values.

When a web design company knows your business, they can start to shape a site that reflects your business best.

2. Do you have a website?

It may seem like a silly question, but we need to know if you already have a website built. This is an important part of the process for two reasons.

The first reason is that your web design company needs to know how much work they need to put into your site. If you don’t have a website, they’ll need to put in more effort to build one for you. For businesses with established sites, they know that they have an existing structure they can modify.

It is also important to know if your business has a website because if you do, your web design company can ask you about your site. They can ask you what you like and dislike about your site, what you wish was on your site, and how your website drives (or fails to drive) results for your campaign.

This is an opportunity for us to learn what you like and dislike about websites. It will help us create a site that drives results for your business.

3. What is your site’s goal?

Before beginning the project, you should know what you want to achieve with your website. You shouldn’t just build a site “just because.”

There are numerous goals you can focus on with your website. You can aim to earn more leads and revenue, increase brand awareness, capture emails or social followers, or get more phone calls to your business. It is important that you establish a goal for your website to help your web design company create a better site for your business.

Your goal impacts the design of your site. If you want to increase more brand awareness, your web design company will focus on building your brand and helping people become familiar with it. On the other hand, if you wanted to earn more leads, your web design company will focus on incorporating elements that encourage people to learn more and ultimately purchase.

4. Who is your target audience?

Your target audience plays an important role in how you shape all aspects of your campaign. You want to appeal to them and get them interested in your business. Your website’s design is no different.

To design a website that drives results, you need to know who is in your target audience. We will ask you about your target audience so they can build a site that works better for your audience. Your audience’s behavior will impact how you structure your site.

5. How is your company unique?

Each company across the globe has something unique to offer their customers. There is something that sets them aside from the competition. It may be something small, but there are things that make your business unique compared to your competition.

This is an important selling factor that we’ll want to incorporate into or emphasize in the design.

You want to stand out from the competition. Your unique features of your business will help you do that.

6. Who are your competitors?

You want to create a website that will help you stand out from the competition. It is important that your web design company knows about your competitors so they can create a website that makes you unique from your competitors.

You’ll need to think of a short list of competitors that directly impact your business. You can give this list to your web design company so they can check out their sites. This will give them an idea of how your competitors sites look and how they can produce a site that is better.

7. What features do you want on your site?

It is important that you incorporate features that will help you achieve your campaign goals.

You’ll need to think about how you want your site to look. There are numerous features you can add to engage your audience and keep them interested in your site. You need to think about which features you want on your site.

Some popular features include email sign-up bars, social media icons, incorporation of videos, or color choices. These are all features that have an impact on your audience. It is important that you think about which features are important to your campaign.

You want to be sure that you are incorporating elements that help you achieve your site’s goal. If your goal is to capture more leads, you’ll want to incorporate an email sign-up bar and social media icons. The features you incorporate on your site should help you build a site that gets your audience to complete the intended action.


Start building a better website today

If you want to build the best website for your business, you need to make sure you know the answers to questions that help you construct your ideal website. These questions should help you construct a better site that is more effective for your audience.

Want to get started today? Contact PixelForge today to begin building a better website!

How to Make Your Nonprofit Site Effective

How to Make Your Nonprofit Site Effective

Creating a Strong Presentation

Your nonprofit’s website is a tool that should be used to engage, interact with, and mobilize your audience – a tool that should ultimately inspire action.

1: Know Your Audience

If you don’t know who your website is serving, you’re at a serious disadvantage. No matter how hard you try, it will be nearly impossible to create an effective nonprofit website – one that meets the needs of your constituents and helps you achieve your mission.

  • Focus on their needs – Who are your key groups and what do they care about? How do they interact with your site?

  • Use the right language – Know that writing is an art and a science. Every bit of content should showcase your mission. Avoid industry jargon and acronyms. Keep it simple, but include descriptors for clarity and improvement of search engine optimization.

  • Keep mobile in mind – Mobile browsing is the #1 method users use to access the internet. Is your content completely accessible?

2: Focus on Your Home Page

Your home page is your first opportunity to make a strong impression. Within the first few seconds of arriving, your users will form an opinion.

  • Prioritize content – Create visual hierarchy. What content elements are most important and deserve the best location? Remember your goals as well as your audience’s during this exercise – not everything everyone wants fits, or even belongs, on the home page.

  • Make sure people can scan through easily – Use of headers, content blocks, and visual design will allow users’ eyes to follow the right path of content.

  • Provide choices – Not everyone accesses your site in the same way; make sure you provide different ways to access information to accommodate this.

  • Test – Show your home page to audience members, and then ask them a series of questions about your organization and its mission. If they can’t answer them, consider refocusing and prioritizing your home page.

3: Share Your Mission

Sixty percent of all donors check out your nonprofit’s website before donating, and therefore you should tell them why they should give and what impact it will make. And, you should do it quickly, before they change their mind. Share your mission clearly and succinctly and make it actionable!

“Feeding Children, Growing Community”. This isn’t just a catchphrase, and it’s not just a mission statement. Seeing this tagline immediately informs the user that they will find compelling information on what your organization is about, how they can help and who is being served.

4: Use Compelling Imagery

Design controls what users see and how they process your content. Compelling imagery can mean many different things based on your audience but it’s critical for driving users to important content.

  • Infographics are fantastic. They allow you to visually show all types of content – from stewardship to impact to mission fulfillment to campaign progress – unmistakably and concisely. They are attractive and engaging, which are two key elements to successful imagery on any website.

  • Engage with eye contact. Photography that uses eye contact will allow you to make a personal connection with your user. Personal connections, trust, and emotional engagement are keys to fulfilling your mission! Which would better share the amazing impact Habitat for Humanity has on the community – an image of five volunteers building a Habitat Home with their backs to the camera? Or the eyes of the man for whom the house was built?

  • Share real stories of impact. Sharing stories of how others are affected by your work, your outreach, and your mission will build credibility and encourage empathy.

5: Ensure Ease in Navigation

If your users can’t figure out how to find the information they’re after, it might as well not exist.

  • Provide multiple interaction paths – not everyone accesses information in the same way, so make sure key content is accessible multiple ways – navigation, search, calls to action, etc.

  • Test yourself – Access your own site in different ways, see how easy it is to find key content, and adjust accordingly.

  • Two clicks or less for key tasks – (Hint: Effective nonprofit websites follow the two-or-less rule.) If not, revise your structure. You can’t have two clicks to everything, but you can prioritize and make sure key tasks and content are the easiest to reach.

6: Include Clear, Bold Calls to Action

Without a strong call to action, it doesn’t matter how brilliant your content is.

  • Remove all obstacles to action. If someone clicks “donate now,” they should not be taken to another landing page with all of the ways they can give. Effective nonprofit websites take people directly to the donation form where they can give that gift!

  • Provide both tangible and intangible options: Please give 10 meals to your community today; please give $10 today.

  • Calls to action should be clear and compelling.

  • Never say “click here.”

7: Showcase Your Stewardship

At least 60% of donors will visit a nonprofit’s website before donating. Create a strong presentation to show what impact they will have if they participate.

  • Show the impact of the support visually through infographics.

  • Be transparent – share your annual report and show how much of the support goes to the cause.

  • Say “thank you.” This seems simple, but it’s often forgotten. Your website is a great place to say it publicly.

8: Keep Content Fresh

People in general have incredibly short attention spans. This is even more relevant on the internet where information is constantly available.

If you don’t consistently update your content, people will assume that either you don’t have anything new and important to present or that you can’t be bothered to put in the time or energy. Neither of these are good scenarios, both of which could cause them to forget about you and never come back.

Fresh content is crtically important to driving traffic to your nonprofit website.

  • Utilize automatic feeds.

  • Add dates to content posted to the home page.

  • Gather user-generated content via blogs, forums, or posts and let your audience help keep content fresh!

9: Be Social

More and more, people are looking to engage with organizations through the various social media platforms. Utilize this direct communication to help promote, engage and provide a constant source of dynamic content

The world of social media is changing. It’s not enough to have a Facebook page or a Twitter account. The real power of social media is in harnessing its viral capabilities as an integrated channel with reach beyond the limits of your database and lists.

  • Incorporate social sharing on your site. It will contribute to website traffic and brand exposure.

  • Tweet, blog and post. Often. Make it a priority.

  • Use the Facebook and twitter widgets to pull social posts to your website for fresh content and relevant, engaging activity.

10: Provide a Personal Touch with Multimedia

Your users’ preference for consuming content varies, just as their browsing and navigation styles do.

  • Allow users to consume information in multiple ways – video, imagery, text, interactivity, and audio.

  • Invest in interactive design elements like virtual tours or maps – it helps bring a personal touch to your users, even through the web.

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Youtube
Consent to display content from Youtube
Vimeo
Consent to display content from Vimeo
Google Maps
Consent to display content from Google